QUESTLOVE Becomes Pandora’s Strategic Advisor
Philadelphia native Questlove of The Roots was just announced as Pandora’s Strategic Advisor and first Artist Ambassador. Many are familiar with Pandora as one of the largest online music streamers in the world. Pandora’s CEO Tim Westergren says that “[Questlove] near encyclopedic knowledge of the theory and history of music and his abiding passion for supporting artists of all kinds is a perfect match for our mission.” This new move will bring about a new segment to the program by introducing a three-hour show titled, “Questlove Supreme” featuring new music and interviews from industry leaders and fans. This can be exciting for Pandora users and also a step to future initiatives similar to this.